Is Your Website Costing You Enrollments?
Common Website Mistakes That Are Turning Visitors Away
Your website isn’t just a digital brochure — it’s your 24/7 enrollment machine. Or at least, it should be.
But for many martial arts schools, after-school programs, and summer camps, their website is actually hurting conversions, not helping them. From outdated design to missing calls-to-action (CTAs), small issues can make a big impact on whether a parent books a tour, signs up for a trial, or simply clicks away.
At ProMax Marketing, we’ve audited hundreds of school websites — and we see the same problems over and over again. Here’s what could be costing you leads (and how to fix it).
🚫 1. Slow Load Times = High Bounce Rates
If your website takes more than 3 seconds to load, over 50% of visitors will leave. And most of those are mobile users — the same parents looking for summer camp or after-school options on their phones.
Fix: Compress images, minimize third-party scripts, and make sure your hosting is fast. Tools like Google PageSpeed Insights can help.
❌ 2. No Clear Call to Action (CTA)
If a parent visits your website, what should they do next? If your homepage doesn’t clearly invite them to book a trial, schedule a tour, or claim a free class, you’re leaving it up to chance.
Fix: Add a bold CTA button above the fold (like “Claim Your Free Class”) and repeat it throughout the page.
📱 3. Poor Mobile Experience
Over 70% of traffic to martial arts and kids program websites comes from mobile devices. If your site is hard to read or navigate on a phone, you’re guaranteed to lose potential enrollments.
Fix: Use a responsive design that automatically adjusts to phones and tablets. Test it yourself — can you sign up easily from your phone?
🧭 4. Confusing Navigation
If visitors can’t find your schedule, pricing, or contact info in two clicks or less, they’ll leave. Websites should be simple, clean, and easy to navigate, especially for busy parents.
Fix: Stick to a basic menu: Home, Programs, About, Schedule, Contact. Bonus points if your contact form appears on every page.
👻 5. Outdated Info or Broken Links
Nothing erodes trust faster than a 2022 calendar or a “404 Page Not Found” error when someone clicks “Sign Up Now.”
Fix: Audit your website monthly. Check for outdated images, links, and language. Keep things current — especially if you’re promoting a seasonal offer like summer camp.
💡 Bonus: Is Your Website Built to Convert?
Beyond functionality, your site should guide a visitor toward becoming a lead. That means:
Eye-catching headlines
Social proof (reviews, testimonials, success stories)
Simple, high-converting landing pages for each program
Live chat or call-now buttons for quick engagement
If your website is just “information,” it’s time to turn it into a conversion tool.
✅ Let ProMax Optimize It For You
At ProMax Marketing, we specialize in high-converting websites and landing pages built specifically for martial arts schools and youth programs. Fast, mobile-friendly, CTA-driven — we handle it all so you can focus on running your business.
Let us audit your site — no cost, no pressure. You might be just a few fixes away from a full class.
